Heat magazine analysis.

Mast head. - The mast head reads "heat" in red lettering on the left hand side of the page. I think that the fact the masthead is called "heat" and is in red may suggest that there is "heated" gossip in this magazine, or good story lines. It is backed up by the logo slightly above the heading which reads "This week's hottest celebrity news" which tells us that this is a gossip magazine on celebrities. 
Runner./ coverlines - along the top of the page, the word "SCANDAL!"  is written in capitals on the left hand corner in black and white - different to the rest of the sentence which is in yellow and blue. the fact that its in a different colour may suggest that they want you to be drawn to this paticular story. it goes on to say " "GAV SPENDS NIGHT WITH CHARLOTTES FRIEND!" now we assume that the audience would know who this is, and may be intrigued to find out more on this. at the bottom of the page is a pink patch, and inside in   bold yellow writing says  "FREE INSIDE!" this is meant to clash with the pink to make it stand out and is an advertisement offering a smaller free magazine inside. 
Additional images. - there is an additional image on the top right handside of the page to go with a coverline, and its a picture of "gav" and "charlottes friend". The magazine seem to be using this as evidence backing up their story. this is very stereotypical of a  gossip magazine.
Main coverline. - The main cover line reads "doctors chilling prediction for shrinking star.. 'posh's bones could be brittle and her body n pain - this is really serious' " the font gets bigger when the doctors quote is seen, and this may be to enphysis this story and to make the reader want to hear more. They may have chosen this to be the main coverline over other various pieces of gossip as it is a popular illness, serious topic and could affect many people, who after reading it may seek help, so it could also be a slight promotion for the disease. The fact that the main part of the doctors quote is in red indicates to us its importance because the title is also in red, and that the font of the coverline is bigger than the others, and it being centred in the middle of the page also tells us that its the main coverline. Its an interesting story that could also be personal to people, making them want to read it.
Main image. -the main image goes with the main coverline, and is again picture evidence of the story. Its an image of victoria beckham looking skinny, to show that the doctors diagnosis was in fact very true. They may have picked this image as it is true to the statement of the doctor, and to make the reader feel for her and want to read her moving story.