Mast head. - The mast head reads "heat" in red lettering on the left hand side of the page. I think that the fact the masthead is called "heat" and is in red may suggest that there is "heated" gossip in this magazine, or good story lines. It is backed up by the logo slightly above the heading which reads "This week's hottest celebrity news" which tells us that this is a gossip magazine on celebrities.
Runner./ coverlines - along the top of the page, the word "SCANDAL!" is written in capitals on the left hand corner in black and white - different to the rest of the sentence which is in yellow and blue. the fact that its in a different colour may suggest that they want you to be drawn to this paticular story. it goes on to say " "GAV SPENDS NIGHT WITH CHARLOTTES FRIEND!" now we assume that the audience would know who this is, and may be intrigued to find out more on this. at the bottom of the page is a pink patch, and inside in bold yellow writing says "FREE INSIDE!" this is meant to clash with the pink to make it stand out and is an advertisement offering a smaller free magazine inside.
Additional images. - there is an additional image on the top right handside of the page to go with a coverline, and its a picture of "gav" and "charlottes friend". The magazine seem to be using this as evidence backing up their story. this is very stereotypical of a gossip magazine.
Main coverline. - The main cover line reads "doctors chilling prediction for shrinking star.. 'posh's bones could be brittle and her body n pain - this is really serious' " the font gets bigger when the doctors quote is seen, and this may be to enphysis this story and to make the reader want to hear more. They may have chosen this to be the main coverline over other various pieces of gossip as it is a popular illness, serious topic and could affect many people, who after reading it may seek help, so it could also be a slight promotion for the disease. The fact that the main part of the doctors quote is in red indicates to us its importance because the title is also in red, and that the font of the coverline is bigger than the others, and it being centred in the middle of the page also tells us that its the main coverline. Its an interesting story that could also be personal to people, making them want to read it.
Main image. -the main image goes with the main coverline, and is again picture evidence of the story. Its an image of victoria beckham looking skinny, to show that the doctors diagnosis was in fact very true. They may have picked this image as it is true to the statement of the doctor, and to make the reader feel for her and want to read her moving story.
Masthead. - The word "elle" is spaced out across the top of the magazine, and is in pink, telling us this is a more feminine magazine. Also, the back ground is white, so with the heading being in bold pink it makes it stand out. We know that its the mast head because of the font size, as it is bigger than the rest of the writing on the page.
Main coverline. - the title is also in pink reading "elle exclusive" telling us that it is a main or important part of their magazine, as the title is also in pink. it then enlarges the font to say "EMMA WATSON" indicating that this exclusive story will be on her. underneath it reads " £10 million in the bank at 19, so whats next?" this may be to draw the reader into finding out the background story and what does happen next. It is at the lefthand side of the magazine, possibly because people naturally read from left to right, so they will catch the most important coverline first. We know this is the main coverline because it matches the main image which is of her.
main image. - The main image is a picture of emma watson, and is our only image on the cover. The target audience for this magazine should recognise her as an actor/model, and this could be significant to the type of magazine that this is. she is sat on a stool posing, and wearing a chanel top, possibly promoting the clothes. We know that the main story is about her, and that is why she is the main image on this magazine.
Coverlines. - in the middle of the final two letters of the masthead is an advertisement. the word "FREE" is above in in bold pink. From the other coverlines, we see that the colour pink is used to emphasise somethings importance in the magazine, so we are instantly drawn to these colours. underneath it then reads "STYLISH MANI OR PEDI FOR EVERY READER." the significant parts of this sentence are bigger than the rest, as you notice them first. On the right hand side, this is a font that is slightly bigger reading " THE NEW TRENDS." the word 'new' is in a graffiti style and is pink, which as we now know shows us that its important. some other coverlines are highlighted in pink, suggesting that they are of more importance than the others, and may be more interesting and are in pink to intrigue the reader. From what is written on the coverlines, we can gather that this magazine is a gossip and fashion magazine, as it offers information on emma watson the actor/model, and also offers stories and advice on fashion and beauty eg; the free beauty treatments for every reader.
Price. - underneath the final letter of the heading, the issue month has been published and the price is underneath it at £3.60 and is in a smaller font to anything else written on the magazine.
i like that this magazine uses the colours pink black and white to project a girly and femine theme, and shows that this magazine may be specifically aimed at a female audience rather than male.
Masthead. - the mast head of this magazine cover is the letter "Q" and is situated in the top left hand corner, and clearly identifies the magazine. I think that it is located here because people tend to read from left to right naturally, so you tend to read it first. Also, the Font size of the letter "Q" is larger than to rest, to indicate to the reader that it is an important aspect of the front cover, and obviously then the masthead. Under the masthead, the logo reads "a different take on music" i think this has been chosen as the logo in order to try and persuade the reader that this magazine is different from any other. The background of the letter is red, contrasting with the white Q, making it stand out even further, despite the size of the font already.
Main cover-line - The main cover line reads "Sexy beast, lily allen, & her wicked, wicked ways..." this suggests that there is a seductive story in this magazine, and may aim at a specific audience. The word "wicked" is in red and repeated twice, possibly to enphysise the importance of this word. The fact its in red (as is the background of the masthead) may suggest that its important or significant.
main image. - This image fits perfectly with the main cover line. It backs up the evidence to suggest a seductive possibly romantic story line due to the main image being of lily allen facing with her back to the camera looking over her shoulder, and she is topless. Surrounding her are two black tigers, again projecting the seductiveness presented. This may make the reader intrigued as to what is written about her inside.
Coverlines. - There are various other coverlines on the top right hand corner of the magazine. They all show what type of music magazine this is, with bands like U2, Oasis etc discussed, it shows the magazine does in fact have a specific target audience. The fact that the word "exclusive" is in red tells us that its important, as all other important aspects of the magazine have been highlighted in the colour red. Other coverlines are situated at the bottom of the page running along the bottom offering advice on how to purchase things, and other small interviews with people of a simular genre.
Flashes. - there is one flash on this magazine on the right handside, reading " the 25 greatest rock movies" this finalises what type of music genre this magazine specialises in, and is offering a list of rock movies that might interest the audience.
i like the layout of this magazine because it is specific as to what is inside, and does not appear to be misleading. I like that its spaced out, so everything is clear and easy to read. I like that that chose an intriguing storyline for this paticular issue, to make the reader want to buy it.
